THE CREW

A true, active rider owned company. We ride, test and abuse the products we choose to sell you to ensure it meets our high standards. Both owners have raced for over 13 years in DH and Enduro PRO categories and have spent countless hours street, park and dirt jump riding.

Lama Cycles INC is a Distribution Company that was founded in 2006 by experienced downhill and street riders Benoit Labelle and Justin Macknish. Inspired by the energy that surrounds all cycling sports, the two founders set out to contribute to the growth of the movement.

The company's main objective is to provide fellow riders, athletes and sports enthusiasts with quality products that we believe in and proudly ride day after day.

The question “Why can't we get this bike over here? Or that part?” is most likely what started it all. Always looking for better products, we set out to import and test many different bikes, parts, and accessories to uncover the ones best suited for our Canadian needs.

Everything we distribute has been submitted to a trial year of thorough testing by ourselves, our company team riders and to a select number of independent test riders.

This is done for one simple reason: we stand behind products that we personally trust and believe in. The concept of product endorsement gives our customers peace of mind which allows them to ride with confidence.

Ben and Justin are now surrounded by a team that share the same values as them, all the employees are riders and passionate cyclists based in the beautiful eastern-townships of Québec.